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Where there's smoke . . . there's social science! Public perceptions of smoke & communication from multiple regions


This Joint Fire Science Program project used a case-study approach to examine what influenced smoke perceptions and to experiment with possible communication strategies. Key findings regarding smoke perceptions include the influence of the source of fire smoke, the perceived trade-offs of risk vs. benefits from smoke, and how respondents view smoke and fuel reduction activities. Observations on communication strategies and suggestions for future interactions with both the public and within agencies will also be discussed.