RESEARCH & PUBLICATIONS



Nine tips for communicating science to people who are not scientists

Based on nearly 25 years of experience at NASA, the University of Georgia, and The Weather Channel, Marshall Shepherd offers nine tips for communicating science to non-scientists.

  1. Know your audience
  2. Don't use jargon
  3. Get to the point
  4. Use analogies and metaphors
  5. Give 3 key points
  6. You are the expert
  7. Use social media
  8. Take your message beyond the journals
  9. Relate to your audience