Nine tips for communicating science to people who are not scientists
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Based on nearly 25 years of experience at NASA, the University of Georgia, and The Weather Channel, Marshall Shepherd offers nine tips for communicating science to non-scientists.
- Know your audience
- Don’t use jargon
- Get to the point
- Use analogies and metaphors
- Give 3 key points
- You are the expert
- Use social media
- Take your message beyond the journals
- Relate to your audience