Nine tips for communicating science to people who are not scientists

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Based on nearly 25 years of experience at NASA, the University of Georgia, and The Weather Channel, Marshall Shepherd offers nine tips for communicating science to non-scientists.

1. Know your audience
2. Don’t use jargon
3. Get to the point
4. Use analogies and metaphors
5. Give 3 key points
6. You are the expert
7. Use social media
8. Take your message beyond the journals
9. Relate to your audience