Comparing land manager and community perceptions: Case study from CO Rx fire outreach
We found that many community members were initially drawn to learn about wildfre risk mitigation, but their informational needs shifted toward broader forest ecology over time, suggesting that communication strategies and topics must also evolve over time. Some common terms used by land management professionals were unclear to public audiences, sometimes leading to feelings of dissatisfaction with outreach. One-on-one meetings and experiential group learning were perceived by information providers and community members to be useful strategies for outreach. Our fndings can be used to improve ongoing outreach in this study area and inform similar efforts elsewhere.