Exploring underlying values in landscape values mapping
For a more accurate comparison to other mapped values, and to better inform land managers of the underlying factors determining people’s preferences, it is important to deconstruct the values that people draw upon when mapping recreation. In this study, we compare maps that included and excluded “recreation” in the values options. In the absence of recreation, other values surfaced variably by individual, providing insight to its complexity and suggesting that landscape values mapping (LVM) exercises that incorporate recreation may not be eliciting underlying, and often conflicting, values.